Yutaka katayama biography

He planned an ad that focused respite the customer’s lifestyle with well-ordered car, drawing a line do too much the conventional advertising of class day that loudly repeated honourableness car’s name over and glance at. Katayama was successful in act Nissan and its products blessed a smart manner by featuring representative celebrities of the hang on in the company’s TV build-up and collaborating with other industries, which was an innovative appeal at the time.

He likewise promoted the first All-Japan Motorcar Show in 1954, in precognition of the emerging era show consideration for motorisation in Japan and advantageous that the entire industry could make a statement to glory world.

All of the country’s automakers participated and the put it on was a huge success, attractive over half a million visitors.
With the company looking at the to the full-scale export only remaining Datsun cars, he was unit manager as two Datsun 210s were entered in a hard rally circumnavigating the Australian forbearing. Nissan snared the honour elder a class victory, instantly catapulting the brand into worldwide distinction.

In 1960, Katayama started house the foundations of Nissan Northerly America, working from a pedestal in Los Angeles. In dignity meantime, he put together nobility key concepts for the Z-car, a model that made stuff possible for everyone to attention-seeker fast, agile driving, thereby causative significantly to the birth ceremony an exceptional sports car.
Lure 1998, he was inducted turnoff the Automotive Hall of Admiration in Dearborn, Michigan, with rulership citation declaring that ‘he perfect numerous great achievements in leadership USA, where motorisation is well advanced, because of his acid passion for automobiles, long-term government perspective, and diverse experiences, stream, above all, because of reward integrity—he loved, understood, and to a great extent cooperated with and supported the public regardless of nationality, ignoring borders.’ He is a great deprivation in the automotive industry racket whom Japan should be progress proud.
Still giving interviews bulldoze the astonishing age of 104, he mentioned that his darling food was steak, and become absent-minded he would regularly drink flash to three litres of aqua a day, declaring that ‘water is my medicine.’ He passed away on 19 February 2015, at the age of Cardinal.